Skip to content

Posts from the ‘Examples of Stupid Decisions’ Category

Avoiding Flawed Product Management Decisions

by Larry Bloom and Adam Bloom
 

In 2009, one of Amazon’s product management decisions sent a shiver down the spine of the Internet when it remotely deleted copies of allegedly unauthorized versions of the books “1984″ and “Animal Farm” from users’ Kindles. It invaded devices without permission and removed content which users had (at least to their knowledge) legally bought. CEO Jeff Bezos apologized: “Our ‘solution’ to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward.”

Bugs inside Amazon’s Product Management Decisions

It looks as if Amazon had two bugs. One, the “Kindle network” did not effectively control unauthorized versions of books. The second was with Amazon’s product management decisions – there was a bug in their mental software, a flaw in their thinking.  Many problems of corporations today are not the result of software bugs or other factors that occur outside our thinking, but rather they are “self-inflicted” as a result of mind-bugs—bugs in the critical internal processes that occur in the five inches between our ears.  According to 170+ pieces of research across psychology, neuroleadership, social cognitive neuroscience, behavioral economics, and more, our human brains are hard-wired in a way that makes it challenging to formulate wise decisions under pressures faced at work.  Seemingly, Amazon had this type of buggy thinking based on Jeff Bezos comment. Read more

Advertisements
%d bloggers like this: